Question 1

Using a sports organisation as an example, describe and give examples of each stage of the process for selecting and planning a promotions mix.

Accepted Answer

The answer of Using a sports organisation as an example,...

Question 2

Which of the following is a price-based example of a sales promotion?

Accepted Answer

A)   Group or packaged offers
B)   Posters or sport memorabilia
C)   Free product trials
D)   Both A and CE) A) and C)
F) All of the above

Question 3

AIDA is an example of which type of response model?

Accepted Answer

A)   Alternative response
B)   Integrated information response
C)   Linear response
D)   Traditional response hierarchy
E)   Aggregate response hierarchyF) A) and B)
G) C) and D) D

Question 4

Which of the following is NOT an example of direct marketing?

Accepted Answer

A)   Email marketing
B)   Sales promotions
C)   Telemarketing
D)   Direct mail
E)   Text or short message servicesF) A) and C)
G) A) and B)

Question 5

Define what is meant by the term endorsement relevant to high profile sportspeople. Provide an example of an athlete you perceive to be a good fit as an endorser for a brand.

Accepted Answer

The answer of Define what is meant by the term...

Question 6

____________ is defined as one-to-one communication of a personalised message to a consumer, with the purpose of eliciting a response or sale.

Accepted Answer

A)   Sponsorship
B)   Advertising
C)   Public Relations
D)   Direct MarketingE) A) and C)
F) B) and C)

Question 7

What is the aim when implementing effective Customer Relationship Management (CRM)? Give an example of why CRM might be important for a particular sport organisation.

Accepted Answer

The answer of What is the aim when implementing effective...

Question 8

What are some key similarities and differences in the way 50-over Cricket was promoted as World Series Cricket (in the 1970s) and in its current form as Twenty20 cricket?

Accepted Answer

While both promotional approaches were multifaceted and integrated in their approach, two clear trends emerge from the comparison of eras: the amendment to the core messaging and positioning (from sport to entertainment); and the increased range of options used within the promotional marketing mix.

Question 9

What are the promotional aims of the AIDA model?

Accepted Answer

The answer of What are the promotional aims of the...

Question 10

What is an example of direct sport consumption?

Accepted Answer

A)   Listening to sport on the radio
B)   Watching sport on television
C)   Reading about sport in the newspapers
D)   Attending sport events or matches
E)   Discussing sport with friends and colleaguesF) D) and E)
G) B) and E) D

Exam 8: Sport Promotion

Using a sports organisation as an example, describe and give examples of each stage of the process for selecting and planning a promotions mix.

Correct Answer
verified

Which of the following is a price-based example of a sales promotion?

Correct Answer
verified

AIDA is an example of which type of response model?

Correct Answer
verified
D

Which of the following is NOT an example of direct marketing?

Correct Answer
verified

Define what is meant by the term endorsement relevant to high profile sportspeople. Provide an example of an athlete you perceive to be a good fit as an endorser for a brand.

Correct Answer
verified

____________ is defined as one-to-one communication of a personalised message to a consumer, with the purpose of eliciting a response or sale.

Correct Answer
verified

What is the aim when implementing effective Customer Relationship Management (CRM)? Give an example of why CRM might be important for a particular sport organisation.

Correct Answer
verified

What are some key similarities and differences in the way 50-over Cricket was promoted as World Series Cricket (in the 1970s) and in its current form as Twenty20 cricket?

What are the promotional aims of the AIDA model?

Correct Answer
verified

What is an example of direct sport consumption?

Correct Answer
verified
D

Exam 8: Sport Promotion

Using a sports organisation as an example, describe and give examples of each stage of the process for selecting and planning a promotions mix.

Correct AnswerverifiedShow Answer

Which of the following is a price-based example of a sales promotion?

Correct AnswerverifiedShow Answer

AIDA is an example of which type of response model?

Correct AnswerverifiedD

Which of the following is NOT an example of direct marketing?

Correct AnswerverifiedShow Answer

Define what is meant by the term endorsement relevant to high profile sportspeople. Provide an example of an athlete you perceive to be a good fit as an endorser for a brand.

Correct AnswerverifiedShow Answer

____________ is defined as one-to-one communication of a personalised message to a consumer, with the purpose of eliciting a response or sale.

Correct AnswerverifiedShow Answer

What is the aim when implementing effective Customer Relationship Management (CRM)? Give an example of why CRM might be important for a particular sport organisation.

Correct AnswerverifiedShow Answer

What are some key similarities and differences in the way 50-over Cricket was promoted as World Series Cricket (in the 1970s) and in its current form as Twenty20 cricket?

What are the promotional aims of the AIDA model?

Correct AnswerverifiedShow Answer

What is an example of direct sport consumption?

Correct AnswerverifiedD

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D