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Figure 10-7 Figure 10-7   Figure 10-7 shows short-run cost and demand curves for a monopolistically competitive firm in the footwear market. -Refer to Figure 10-7.Which of the following statements describes the best course of action for the firm depicted in the diagram? A) The firm should exit the industry because its price is less than its average total cost. B) The firm should minimise its losses by producing Q<sub>y </sub>units and charging a price of P<sub>0</sub>. C) The firm should minimise its losses by producing Q<sub>y </sub>units and charging a price of P<sub>2</sub>. D) The firm should minimise its losses by producing Q<sub>y</sub> units and charging a price of P<sub>1</sub>. Figure 10-7 shows short-run cost and demand curves for a monopolistically competitive firm in the footwear market. -Refer to Figure 10-7.Which of the following statements describes the best course of action for the firm depicted in the diagram?


A) The firm should exit the industry because its price is less than its average total cost.
B) The firm should minimise its losses by producing Qy units and charging a price of P0.
C) The firm should minimise its losses by producing Qy units and charging a price of P2.
D) The firm should minimise its losses by producing Qy units and charging a price of P1.

E) A) and D)
F) B) and C)

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The Jeans Store sells 7 pairs of jeans per day when it charges $100 per pair.It sells 8 pairs of jeans per day at a price of $90 per pair.The marginal revenue of the eighth pair of jeans is


A) $20.
B) $90.
C) $100.
D) $700.

E) A) and D)
F) None of the above

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A monopolistically competitive firm maximises profit where


A) price = marginal revenue.
B) price > marginal cost.
C) marginal revenue > average revenue.
D) total revenue > marginal cost.

E) A) and D)
F) None of the above

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In the long run,if price is less than average cost


A) there is an incentive for firms to exit the market.
B) there is profit incentive for firms to enter the market.
C) the market must be in long-run equilibrium.
D) there is no incentive for the number of firms in the market to change.

E) C) and D)
F) A) and D)

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Figure 10-12 Figure 10-12   -Refer to Figure 10-12.The diagram depicts a firm A) in a constant cost industry. B) in an increasing cost industry. C) in long-run equilibrium. D) that is incurring short-run losses. -Refer to Figure 10-12.The diagram depicts a firm


A) in a constant cost industry.
B) in an increasing cost industry.
C) in long-run equilibrium.
D) that is incurring short-run losses.

E) All of the above
F) B) and D)

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Table 10-1 Table 10-1    -Refer to Table 10-1.What portion of the marginal revenue of the 5th unit is due to the output effect and what portion is due to the price effect? A) output effect = $3.00;price effect = $0.50 B) output effect = $1.50;price effect = $2.00 C) output effect = $5.50;price effect = -$2.00 D) output effect = $4.00;price effect = -$0.50 -Refer to Table 10-1.What portion of the marginal revenue of the 5th unit is due to the output effect and what portion is due to the price effect?


A) output effect = $3.00;price effect = $0.50
B) output effect = $1.50;price effect = $2.00
C) output effect = $5.50;price effect = -$2.00
D) output effect = $4.00;price effect = -$0.50

E) B) and C)
F) None of the above

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Figure 10-9 Figure 10-9   -Refer to Figure 10-9.Which of the graphs in the figure depicts a monopolistically competitive firm that is earning economic profits? A) Panel A B) Panel B C) Panel C D) Panel A and Panel B -Refer to Figure 10-9.Which of the graphs in the figure depicts a monopolistically competitive firm that is earning economic profits?


A) Panel A
B) Panel B
C) Panel C
D) Panel A and Panel B

E) B) and D)
F) C) and D)

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If a monopolistically competitive firm has excess capacity,


A) it has exhausted all economies of scale.
B) it is producing beyond the minimum efficient scale.
C) it is experiencing diseconomies of scale.
D) it produces an output rate that places it on the negatively sloped portion of its average total cost curve.

E) B) and D)
F) B) and C)

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Figure 10-17 Figure 10-17   -Refer to Figure 10-17.In the long run,why will the firm produce Q<sub>f</sub> units and not Q<sub>g</sub><sub> </sub>units,which has a lower average cost of production? A) Although its average cost of production is lower when the firm produces Q<sub>g</sub><sub> </sub>units,to be able to sell its output the firm will have to charge a price below average cost,resulting in a loss. B) At Q<sub>g</sub>,average cost exceeds marginal cost so the firm will actually incur a loss. C) At Q<sub>g</sub>,marginal revenue is less than average revenue,which will result in a loss for the firm. D) The firm's goal is to charge a high price and make a small profit rather than charge a low price and make no profit. -Refer to Figure 10-17.In the long run,why will the firm produce Qf units and not Qg units,which has a lower average cost of production?


A) Although its average cost of production is lower when the firm produces Qg units,to be able to sell its output the firm will have to charge a price below average cost,resulting in a loss.
B) At Qg,average cost exceeds marginal cost so the firm will actually incur a loss.
C) At Qg,marginal revenue is less than average revenue,which will result in a loss for the firm.
D) The firm's goal is to charge a high price and make a small profit rather than charge a low price and make no profit.

E) A) and B)
F) C) and D)

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Is a monopolistically competitive firm allocatively efficient?


A) No,because it does not produce at minimum average total cost.
B) Yes,because it produces where marginal cost equals marginal revenue.
C) No,because price is greater than marginal cost.
D) Yes,because price equals average total cost.

E) All of the above
F) B) and D)

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Monopolistic competition is a market structure in which


A) firms produce and sell products for which there are no close substitutes.
B) the demand curve for a typical firm is horizontal.
C) firms cannot influence the market price.
D) barriers to entry are low.

E) A) and B)
F) None of the above

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In theory,in the long run,monopolistically competitive firms earns zero profits.However,in reality there are some ways by which a firm can avoid losing profits.Which of the following is one such way?


A) gradually increase the markup on the goods produced
B) lower the price of its products to expand its market share
C) identify new markets and develop products precisely for those markets
D) find a market niche and keep it as narrow as possible so as to prevent other producers from entering this market segment

E) C) and D)
F) B) and D)

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A firm that is first to the market with a new product frequently discovers that there are design flaws or problems with the product that were not anticipated.How do these problems affect the innovating firm?


A) The firm is protected by a first-mover advantage: initial design flaws tend not to harm a firm significantly because consumers resist changing products for fear of incurring high switching costs.
B) They reduce profits for the new innovations and open the door to competitors who can enter the new market with a better product.
C) Because these design flaws were not anticipated,consumers tend to be more forgiving and are likely to remain loyal to the company and its products.
D) The firm's cost increases as it improves the product,but it will not be able to raise its price for fear of alienating customers.Consequently,its profits will erode,although its market share remains secure.

E) A) and D)
F) B) and D)

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Figure 10-17 Figure 10-17   -Refer to Figure 10-17.What is the allocatively efficient output for the firm represented in the diagram? A) Q<sub>f</sub> units B) Q<sub>g</sub> units C) Q<sub>h</sub> units D) Q<sub>j</sub> units -Refer to Figure 10-17.What is the allocatively efficient output for the firm represented in the diagram?


A) Qf units
B) Qg units
C) Qh units
D) Qj units

E) B) and C)
F) A) and D)

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Assuming that the total market size remains constant,a monopolistically competitive firm earning profits in the short run will find the demand for its product decreasing in the long run because


A) new entrants into the market are more likely to have cutting edge products.
B) as the firm raises its price in the long run,it will lose some customers to new entrants in the market.
C) some of its customers have switched to purchasing the products of new entrants in the market.
D) its costs of production rises.

E) A) and B)
F) C) and D)

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Figure 10-14 Figure 10-14   -Refer to Figure 10-14.What is the area that represents the firm's profit? A) profit = 0 B) P<sub>4</sub>edP<sub>2</sub> C) P<sub>4</sub>eaP<sub>1</sub> D) P<sub>3</sub>baP<sub>2</sub> -Refer to Figure 10-14.What is the area that represents the firm's profit?


A) profit = 0
B) P4edP2
C) P4eaP1
D) P3baP2

E) None of the above
F) A) and B)

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Figure 10-6 Figure 10-6   -Refer to Figure 10-6.Suppose Dell finds the relationship between the average total cost of producing notebook computers and the quantity of notebook computers produced is as shown by Figure 10-6.Dell will maximise profits if it produces ________ notebook computers per month. A) 100 000 B) 200 000 C) 300 000 D) Not enough information is given to determine the profit-maximising quantity. -Refer to Figure 10-6.Suppose Dell finds the relationship between the average total cost of producing notebook computers and the quantity of notebook computers produced is as shown by Figure 10-6.Dell will maximise profits if it produces ________ notebook computers per month.


A) 100 000
B) 200 000
C) 300 000
D) Not enough information is given to determine the profit-maximising quantity.

E) A) and B)
F) None of the above

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Which of the following is true for a firm with a downward-sloping demand curve for its product?


A) Price,average revenue,and marginal revenue are all equal.
B) Price,average revenue,and marginal revenue are all different.
C) Price equals average revenue but is greater than marginal revenue.
D) Price equals average revenue but is less than marginal revenue.

E) None of the above
F) A) and C)

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Discuss the role of product differentiation and advertising in monopolistic competition.

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Firms acquire market power through produ...

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________ describes the actions a firm takes to maintain the differentiation of its product over time.


A) Product differentiation
B) Brand management
C) Aggressive marketing
D) Advertising

E) A) and B)
F) A) and C)

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